The Genius of Panera’s Coffee Subscription

Is coffee-as-a-service the next big thing?

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Unlimited coffee for $8.99 a month, less than the price of Netflix? Sound too good to be true? That’s exactly what Panera Bread is offering through its MyPanera Coffee Subscription program unveiled earlier this year. The program costs about 30 cents a day or even less if you take advantage of unlimited refills.